Guillaume leads the new gTLD projects for Richemont since 2011, enabling the project to go from administrative application to designing a platform that creates value both for Customers and Brands. He is also an active member of the “Brand Registry Group” and headed a study on the potential standards of use across the various Industries and Brands.
Previously, Guillaume has previously developed a large number of digital marketing and commercial platforms such as e-commerce, social media, customer contact centers, and content distribution for more than 10 years.
Guillaume is graduated from the Ecole Centrale de Paris where he studied civil engineering. He started his career in construction, where he developed and implemented the first systems of intelligent constructions sites, monitored via Minitel. He then developed supply chain models for a large field of industries, before moving to digital marketing and operations.
Guillaume was born in Geneva, was raised in Spain, Italy, Belgium and France before returning to Switzerland, where he enjoys running, skiing and taking care of his 2 kids.